Vichy Laboratoires, a leader in dermocosmetics, named Portuguese international and Paris Saint-Germain midfielder Vítor Machado Ferreira, known as Vitinha, as its new Global Brand Ambassador.

Vitinha will headline upcoming campaigns for Vichy Dercos Anti-Dandruff, Dercos Anti-Hair Loss, and a new line of Vichy Deodorants.

Jamel Boutiba, Global Brand President of Vichy Laboratoires, commented, 

“Vitinha embodies a generation focused on health, performance, and longevity. He is both highly talented and authentically relatable, making him a strong partner to highlight the importance of scalp, skin, and hair health.”

Vitinha was selected both for his authentic connection to Vichy and his relevance on and off the field. 

As a professional athlete exposed to intense training, sweat, and environmental and mental stressors, he has experienced his fair share of scalp concerns and turned to Vichy Laboratoires for help. 

With a growing global following of more than 4.5 million, Vitinha will help Vichy engage a new generation of male consumers interested in effective, expert-led self-care.

Commenting on the partnership, Vitinha said,

“I am incredibly proud to join Vichy Laboratoires. As a professional footballer, performance and attention to detail are a part of my daily life. Finding a solution that works under the pressures of my career, was a game-changer, and I am excited to work with a brand that combines science and performance.”

This partnership marks a strategic step for Vichy as it strengthens its presence in the integrated health space, highlighting the connection between physical performance, recovery, and dermatological care. 

By partnering with an athlete like Vitinha, Vichy reinforces its belief that long-term health and performance are best approached holistically.

Vitinha has built a reputation as one of football’s most exciting talents, rising through FC Porto before becoming a key player for PSG and the Portuguese national team. 

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